Blog
-
New Moon in Cancer: How to Work With This Energy Using Scent & Ritual
The New Moon in Cancer on July 14, 2026 invites you to set intentions rooted in emotional truth. Discover how to work with this powerful lunation using ritual, journaling, and crystal-infused scent. -
Juicy Fruit Notes Are the Next Big Thing in Perfumery (And Here Is Why Everyone Is Obsessed)
Textured, juicy fruit notes are taking over fine fragrance and PerfumeTok is obsessed. Here is why apricot, black fig, cassis and lychee are the notes to watch in 2026, what we predict happens next in perfumery, and how Ascention was already there. -
Ferocious vs. Courageous: Two States of Power, Two Fragrances
Courage is feeling the fear and doing it anyway. Ferocity is surpassing courage entirely, embodying irreverence, needing only your own validation. Explore the difference through two ASCENTION Parfums fragrances: Ascent to Courage (Citrine) and Ferocious and Divine (Carnelian). -
The Rare Blue Moon Courage Ritual We're Carrying Into June
Tonight is a rare Blue Moon in Sagittarius, a fire moon arriving at the threshold of June. Here is what it means, which signs will feel it most, and the courage ritual to carry you through the month. -
How to Make Your Perfume Last Longer (The Right Way)
Perfume fading too fast? Learn the techniques that actually work, from hydrating your skin to choosing the right concentration, and discover Ascention's crystal-imbued Extrait de Parfum formulas built to last. -
What Makes a Perfume Truly Last? Inside the Art of Luxury Fragrance, Ingredients, and Maceration
Not all perfumes are meant to last. Discover the science and craft behind long-lasting luxury fragrance, from maceration to rare ingredients like ambrette, and how Elorya by ASCENTION Parfums Privé is built to linger.
