Blog
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Why Scent Is the Most Intimate Valentine's Gift (And Always Has Been)
Why fragrance creates deeper emotional bonds than traditional Valentine's gifts, and how scent becomes intimately connected to memory, attraction, and lasting romance. -
The Proust Effect: How Scent Unlocks Memory and Emotion
The Proust effect explains why fragrance triggers powerful memories and emotions. Discover how crystal-charged neuroperfumes work with your brain to create intentional emotional experiences and support your well-being. -
Making Scents of Memory
You’re brunching with gal pals when suddenly, the scent of cinnamon and maple syrup from your french toast takes you back to the carefree Sunday mornings of your childhood and right then you find yourself grinning, and your friends are wondering what's in that french toast.
Scent has a major impact on memory, and it can sometimes be subtle, or vividly specific.
