Blog
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Juicy Fruit Notes Are The Next Big Thing In Perfumery (And Here Is Why Everyone Is Obsessed)
Textured, juicy fruit notes are taking over fine fragrance and PerfumeTok is obsessed. Here is why apricot, black fig, cassis and lychee are the notes to watch in 2026, what we predict happens next in perfumery, and how Ascention was already there. -
Why the Ocean Heals: The Science Behind Beachy Scents and Instant Bliss
Discover the healing power of the ocean and the science behind why waves, sea air, and beach scents reduce stress, boost mood, and restore emotional balance.
